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LAGOS TO DRIVE E-AGRICULTURE, DIGITAL MARKETING THROUGH AGRIPRENUERS – COMMISSIONER

Lagos State Government has expressed its vision of building modern Agriprenuers to further drive its e-agriculture policy of digitalising sales and marketing of agricultural produce.

The State Commissioner for Agriculture, Prince Gbolahan Lawal, stated this today during a visit to the ongoing one-month Lagos Agripreneurship Programme at the Agricultural Training Institute, Araga, Epe Local Government Area, explaining that the new crop of farmers undergoing the training would pioneer the government’s e-agriculture policy for the trading of produce using all social media platforms as marketing tools.

According to Lawal, the use of digital marketing would greatly enhance sales and ultimately translate to more profit for farmers, while widening their scope of agriculture from the traditional method to a more advanced farming system.

The Commissioner pointed out that digitalising agriculture would arouse the interest of more youths into the sector and as a result more jobs would be created, unemployment reduced, economic activities enhanced, crime rate within the State lowered and, above all, the target of producing at least 25% of the food consumed by residents of the State, before the end of year 2025, will be achieved.

“This training is expected to produce 2000 laptop-carrying farmers and Agripreneurs in Y2020 who would, in turn, become job creators thereby promoting food security and improving the nutrition and general well-being of Lagosians. We would take over the digital space by using all social media platforms to market our agricultural produce; as a result more profit will be generated and many more youths would express interest in the Agricultural sector”, Lawal noted.

He urged the trainees not to limit their scope to local agribusinesses, adding that the diaspora markets are seeking more African food stores that would be able to produce or supply food peculiar to Africa.

According to him, the government on its part would partner with existing farms and agribusinesses with the objective of attaching participants to any enterprise closest to their location of residence for internship, pending linkage to sources of finance.

He congratulated the trainees for being the first batch of the 200 selected on merit out of the 3,100 applicants that picked up forms for the programme and urged them to take due advantage of the training by participating diligently in all activities, hinting that successful participants would be rewarded accordingly.

Similarly, the Special Adviser to the Governor on Agriculture, Ms. Abisola Olusanya also charged them to stay committed to agriculture as there are several inherent opportunities to be exploited in the sector.

Speaking on behalf of the trainees, Mrs. Fatimah Sanni expressed her gratitude to the State Government for introducing the Lagos Agripreneurship Programme and promised that they would take advantage of the training to make the State proud.

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