The Lagos State Film and Video Censors Board has expressed the need for worthwhile content in the film and movie industry in order to project and propagate the rich culture, values and heritage of Lagos State.
Speaking during a courtesy visit of the President of the Association of Movie Producers (AMP), to her Ikeja office, the Acting Head of the Board, Mrs. ‘Buloka Agbaminoja, affirmed that professionalism is essential to movie-making for visibility and a catchy storyline, otherwise, the message will be distorted or get lost.
“Professionalism in content delivery as well as a commitment to the promotion of core values of African altruism, togetherness and the UBUNTU (I am because we are) doctrine is important”, she said.
Mrs. Agbaminoja alluded to the fact that movie production is a herculean task that requires physical and mental techniques, hence, all performances must be done with a huge touch of expertise.
According to her, full details of all productions intended by movie producers must be well and thoroughly researched to motivate viewers and engender a clear understanding of the consequences and sanctions relating to their chosen action and behaviour in society.
“Movie-making is actually a huge business which without a doubt requires concerted efforts. However, our film video must be rich in moral value and above all, devoid of indecency, obscenity, vulgar language and scenes. We are the sum of what we see, hear and do”, she noted.
Responding, Mrs. Peace Anyiam-Osigwe, President, Association of Movie Producers (AMP), stated that the Association is ever ready to improve on its status and standard always, adding that her mandate as the first female President is to take the Association to greater heights by ensuring that movie producers improve on their worth, skills and techniques.