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The Lagos State Ministry of Tourism, Arts and Culture, in collaboration with tourism-related Government Agencies, Hospitality Practitioners and other Stakeholders, has announced a change of date for the launch of the “Q4-Lagos Initiative” to Wednesday, 28th  September 2022, by 11.00 am at the Best Western Continental Hotel Ahmadu Bello Way, Victoria Island Lagos.

A release signed by the Honourable Commissioner for Tourism, Arts and Culture, Mrs. Uzamat Akinbile-Yusuf, said the change of date is to allow more stakeholders to participate in the unique initiative aimed at improving awareness of local tourism potentials and promoting traditional cultural activities and arts that abound in the State, especially during the ember months.

She stated that the Ministry recognises the need to leverage the trend of appeal in domestic tourism by encouraging Nigerians to observe their vacation in the country like some foreigners, who regularly visit Lagos State to enjoy its abundant tourist sites and festivities.

Akinbile-Yussuf stated further that the ‘Q4-Lagos Initiative’ was inspired by the famous slogan “Eko For Show” among many Nigerians and should be seen as a call out to the global industry that Lagos is ready to entrench her prime position as the destination of choice for tourism, hospitality, events and holidays.

“The objectives of the initiative include selling Lagos to the world through a designed permanent merchandising marketing social platform to optimise revenue generation opportunities for the economy, collate comprehensive data of events during the holiday period and determine the number of inbound tourists for the industry while maintaining standards to meet global quality demands”, she noted.

According to her, the concept is expected to deliver high-value entertainment for fun lovers as the Ministry will partner with relevant Ministries, Departments and Agencies (MDAs) to encourage more Lagosians to partake and experience various events put together by private organisers designed to celebrate some of the seasonal festivities.

Her words: “For us to deliver on this mandate, all event organisers are expected to get a clearance from the Ministry of Tourism without charge to enable the Government to plan and monitor the events”.

While declaring that all stakeholders should note the change of date, the Commissioner enjoined interested persons to seize the opportunity to make public their planned programmes and activities for the end of the year.
Recall that the launch of the “Q4 – Lagos Initiative” was previously scheduled for Wednesday, 21st September 2022.

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